Every company needs to have a recognizable brand from its competitors. One of the most central parts of any brand is the logo. With successful branding, a customer will immediately remember your company when they see certain images. There are now many orthodontist clinics, and each should strive to be unique in its branding. Below are the important steps you will undergo when designing a great logo for an orthodontist company.
A logo will mostly also incorporate words, and you therefore need to choose the most suitable font. The office fonts used for formal documents may not be very appropriate for a logo. A very formal font may actually be unwelcoming to a potential client. Customers should feel a sense of comfort and warmth when they look at your logo. In the same line, do not use the extremely informal fonts. This is because people will get a sense of unprofessionalism and not take your practice seriously. With some research and consultation, you will be able to settle on a font that is suitable for all parties.
To go hand in hand with the font, you should choose an appropriate color. If the logo is for an established company, use the company colors on the logo too. If it is a new company, you should choose a color that will work well across the board. If you are having a hard time choosing a color, read some papers that show which colors customers respond to.
A big part of any logo is the image that goes on it. You need to choose a unique but catchy image, avoiding any version of teeth on the logo. There many other images that can communicate the right message without incorporating any version of a tooth. The internet is a great resource for getting new ideas, as you can find, many unique and catchy logos.
At this stage, you have all the components to make a great logo. Just like for any other company, a logo for orthodontic associates should be very clear and easy to understand. From a single glance, a potential client should be able to tell what the company is about and what services they offer. If the image you chose was attractive, the words should also be legible. The logo should only contain the most important information, since the rest can be put on fliers.
Finally, you need to bear in mind that a logo will be used in many other aspects of the business. For example, it will appear on the company’s website, signage, staff uniform and all documents. Ensure the logo works both on very small surfaces and on larger ones such as billboards. Make sure the logo looks the same whether on a small or a large surface.