Steps to Designing a New Logo for an Orthodontist
Every successfully company needs to develop a unique brand so as to differentiate itself from other similar companies. A logo is an integral part of that brand. Customers need something they will see and immediately associate it with a certain company. If an orthodontist company is to stand out, it needs to have a unique logo and unique branding. If your company is looking to design a new logo, these pointers will help you make a catchy and effective one.
A logo will mostly also incorporate words, and you therefore need to choose the most suitable font. The office fonts used for formal documents may not be very appropriate for a logo. A very formal font may actually be unwelcoming to a potential client. Customers should feel a sense of comfort and warmth when they look at your logo. You should also avoid using the very artistic and informal fonts. When informal fonts are used, potential customers may feel like their issues will not be taken seriously. With some research and consultation, you will be able to settle on a font that is suitable for all parties.
After choosing the right font, ensure you choose the right color. If the logo is for an established company, use the company colors on the logo too. If it is a new company, you should choose a color that will work well across the board. Again, you will find many published studies that show which colors are preferred in medical institutions.
For a logo to be complete, it needs to have a catchy image on it. As much as using a tooth is very tempting, it is too clich?. With the right image, a logo can communicate a lot about a company and its values, rather than just showing what the company does. The internet is a great resource for getting new ideas, as you can find, many unique and catchy logos.
At this stage, you have all the components to make a great logo. The most important thing at this stage is to make the logo as catchy and as clear as possible. Since people do not spend too much time scrutinizing logos, they should communicate as much as possible in the shortest time. If the image you chose was attractive, the words should also be legible. Too much information on a logo can actually be confusing, so only put the most vital information.
The last thing you need to consider is the suitability of the logo on other company properties. It will be a letterhead in all documents, business cards and even embroidered on the staff uniform. You should therefore make a logo that can be easily incorporated on all those platforms. Make sure the logo looks the same whether on a small or a large surface.